So, after reading the first post in this series, you've put your thinking cap to good use, you've set your sights on a fantastic name for your shop, you've established a working, complimentary email address, and now you are wondering what to do next.........
Today, I want to chatter about your logo.
Tip #1: don't rush the process of establishing your logo. This is something, like deciding upon a shop name, that needs sitting time. Think it through and think it through some more. Your logo speaks volumes about your business. And since a logo tends to stick around for a while before remodeling occurs, you most definitely want a design that you can live with ( for a long time! ) and love.
( Maybe I should interject here that when I say logo, I am also referring to the banner that is located at the top of your Etsy shop. The banner image measures 760 pixels wide and 100 pixels high. However, I am not necessarily meaning that the two are the same. Your logo is something that you will most likely have in printed form to attach to your handmade items. Your shop banner is an expanded form or slightly different "angle" of your logo. )
Tip #2: employ a graphic designer if at all possible. If having your logo designed by a professional is not affordable, "do what you can, with what you have, where you are" ( thank you Theodore Roosevelt! ). I realize that I am speaking a bit out of both sides of my mouth, since my access to a fantastic designer ( my sister's husband ) is wide open, compared to the circumstances of many.
So, if your resources are limited and you are stuck with coming up with a logo on your own, don't feel discouraged. Ask a friend with a sharp eye for design to help you out. Employ a fantastic font website ( fontshop.com for starters! ) and get to work with a simple and free site such as Picnik-- a site that allows you to incorporate text over photographs.
I think I cringed a bit as I wrote out the word Picnik in the above paragraph. Don't get me wrong--I use and enjoy Picnik, but it can be greatly misused to create cutesy, unprofessional images. This is most definitely not what I wish for your logo. Think fresh, simple, and attractive. Remember, your logo speaks ginormous, humongous volumes about your business!
I wanted to tie up this post by showing just one example of a beautifully clean and simple shop banner. I hope it inspires you and spurs you on in your Etsy journey! ( Lightnest owner, Paige, can be found here and her Etsy shop here. )